CX and Sales: Collaboration for a Unified GTM Strategy

Presented With: BetterGrowth

Tuesday, January 26, 2021   |   02:00 PM EDT

Businesses that are thriving in the pandemic often share a common trait: a product customers want that is simple to use and easy to access.

These days, various signals indicate emotional engagement and heightened urgency from buyers. This knowledge can only be effective when the right go-to-market strategy meets the right system and process..

In fact, by improving customer retention by just 5%, your company’s profits can increase by as much as 95%. Seeking out and capitalizing on customer engagement should be high on the to-do list of any company looking for an opportunity to make this years go-to-market initiatives even more effective than the last.

Join our upcoming webinar with our partners at BetterGrowth as we discuss the importance of the CX function in your unified go-to-market strategy.

What you’ll learn:

– Why the CX function should be involved in the Revenue team strategy planning
– What stage of the Customer lifecycle should the CX team be looped in
– Renewal Prioritization: why some deals are not worth renewal
– How to combine Intent Signals with Customer Health Scores to increase expansion revenue, build relationships and inspire advocacy


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