Data-Driven Content Marketing: How Good Data Drives Great Content

Presented With: Demand Gen Report

Tuesday, January 5, 2021   |   02:00 PM EDT

An effective content marketing strategy is essential to your company’s success, and is, the bread and butter of the modern marketer. But you can’t butter your bread without a knife. And in this metaphor (bear with us here), data quality acts as your cutlery. And it’s this simple: you can’t run a data-driven content marketing strategy if you don’t have good data.

If you feel like 2020 was the year of marketing to the wrong people or peddling the wrong message, join our upcoming webinar with Demand Gen Report in their Strategy & Planning Series: Addressing New Realities & Strategies To Engage Audiences in 2021, ZoomInfo will explore:

– What is data-driven content marketing? 

– How does data quality affect your content marketing efforts? 

– Why setting up a feedback loop between creative, programs, and analyst teams is the key to successful content marketing campaigns? 

– What ZoomInfo has learned from our own content marketing campaigns in 2020 and the top insights we will take to create wow-worthy campaigns in 2021.


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