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LIVE WEBINAR

From Adoption to Advocacy: How to Implement Customer Retention Strategies

Presented With: Act-On

Thursday, February 4, 2021   |   02:00 PM EDT

  • Group 10Created with Sketch. 1 hour

Marketing doesn’t end when a lead is generated. Modern marketers are able to deliver an amazing, customized experience to prospects and customers all the way through the buyer lifecycle.

In this webinar, Breda Hurley, Director of Customer Marketing from Zoominfo, and Andy Rice, Director of Demand Gen from Act-On will discuss how to combine data with tracking and automation to create amazing experiences that will delight your customers and generate consistent revenue for your business. Doing so reduces overall customer churn and cultivates advocacy for your products and services.

In this webinar you’ll learn:

  • Which data points enable a 360-degree view of your customers
  • How to proactively identify and prevent areas of customer churn
  • Automated strategies to welcome, onboard, and support customers for sustained success
Andy Rice
Andy RiceDirector of Demand Gen, Act-On
Breda Hurley
Breda HurleyDirector of Customer Marketing, ZoomInfo
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