As a marketer, you might think of advertising platforms as your “frenemy.” You’re kind of like friends because the software distributes your ads, and kind of like enemies because you both want to make the most money possible.
And that creates conflicting interests.
“Search engines profit when more people click on ads. If your ad is not getting clicked on, then it won’t be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo.
Ultimately, you’re in a tug-of-war with the advertising engine (and your competitors) to ensure your ads show up at the top of the results and drive the highest quality traffic possible.
Here’s the thing, if people click on your ad but don’t convert, the advertising engine still gets its cut and you get the bill!
Join us for the ad-savvy webinar on August 2, at 2:00 PM ET, where we’ll show you how to get the most out of your search ad budget for max ROI.
During this session you’ll learn:
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Audience members may arrive 15 minutes before the scheduled start time.