How to Unite Marketing & Sales for Explosive Revenue Growth

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Executing a holistic full-funnel marketing strategy begins with knowing who you are trying to reach and where they fit in the funnel.  In order to do this effectively, you need the right data at just the right time. But let’s face it, being data-driven is only good if your data is accurate.

According to 43% of sales and marketing professionals, one of the biggest challenges when it comes to aligning sales and marketing is the “lack of accurate/shared data on target accounts and prospects.”

As the marketing role has morphed into the role of a revenue driver, marketers are tasked with helping sales improve close rates. Clean and accurate data is the key to the success of demand gen campaigns and 80% of marketers report ineffective demand gen processes with dirty data having a moderate to significant impact on sales efforts and marketing campaigns.

If you are looking to hyper-target business professionals at scale, engage prospects early in the buying journey, and provide cleaner data for a better pipeline you need a data-driven marketing solution. That’s where MarketingOS comes in – a new data intelligence platform made for Demand Gen marketers like you.

Join ZoomInfo experts as they share how MarketingOS, the newest solution from ZoomInfo, empowers marketers to harness the power of data and predictive analytics to reach and engage new audiences at every phase of the funnel at the right moment. 

In this webinar, you’ll learn:

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