Marketing MacGyvers: 3 Ways to Optimize Demand Gen Campaigns and Boost ROI

Presented With: Jay Baer, CEO of Convince and Convert

Thursday, February 11, 2021   |   02:00 PM EDT

Are you a Marketing MacGyver?

If you’re under the age of 35, you may have no idea what we’re talking about, but a quick Google will get you up to speed. When someone “MacGyvers” a solution to a problem, they find a “simple yet elegant solution to something using existing resources.”

And now, more than ever, marketing leaders need to find their inner-MacGyver. You want problems? Current economic climates have led to slashed budgets, delayed campaigns, hiring freezes and stalled resources across the board. And unlike the famous television show the phrase origins from, Marketing MacGyvers can’t reach goals using only a paperclip and chewing gum. 

So, where do you start? 

Author and CEO of Convince and Convert, Jay Baer, to identify key inflection points within marketing funnel that separate headaches, red flags and sunk cost from high-fives, headaches and ROI, including: 

– How to identify and target your active market
– What alignment and insights can marketing proactively provide sales to capture more ROI
– Why digital experience matters now more than ever

No paperclips or chewing gum needed. Register today! 



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