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Tuesday, July 27, 2021 | 02:00 PM EDT
Today, the expectations for digital marketing teams have skyrocketed. With all of the tools available, demands for faster speed-to-lead and increasing ROI’s are on the rise. Digital marketers need to segment their audiences and focus on quality over quantity.
On top of that, digital privacy concerns are at an all-time high. According to Pew Research Center, 79 percent of adults assert they are very or somewhat concerned about how companies are using their collected data.
Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Join our ZoomInfo Marketing Masterclass webinar where ZoomInfo Marketing and Data Experts will help you master that dance and optimize your digital marketing campaigns strategy.
You will learn:
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