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LIVE WEBINAR

Marketing Masterclass: Give Your Campaign The Audience It Deserves

Tuesday, July 27, 2021   |   02:00 PM EDT

  • Group 10Created with Sketch. 1 hour

Today, the expectations for digital marketing teams have skyrocketed.  With all of the tools available, demands for faster speed-to-lead and increasing ROI’s are on the rise. Digital marketers need to segment their audiences and focus on quality over quantity. 

On top of that, digital privacy concerns are at an all-time high. According to Pew Research Center, 79 percent of adults assert they are very or somewhat concerned about how companies are using their collected data.

Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. Join our ZoomInfo Marketing Masterclass webinar where ZoomInfo Marketing and Data Experts will help you master that dance and optimize your digital marketing campaigns strategy.

You will learn:

  • How to master intelligent retargeting, zero-waste advertising and audience-objective matching.
  • The privacy & compliance changes impacting marketers, especially with the popularity of iPhones.
  • How to utilize the power of site personalization and how optimized page layouts can drive higher conversions.
David Zahner
David Zahner Account Executive III
Ping Hackett
Ping HackettTeam Lead, Sales Solutions
Robert Coleman
Robert ColemanSenior Sales Solution Executive
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