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WEBINAR

MarketingOS Masterclass: The Key to Account-Based Marketing Success

On-demand

  • Group 10Created with Sketch. 1 hour

It’s no secret – Account-Based Marketing (ABM) provides revenue teams with a proven, scalable way to maximize efficiency using fewer resources.

But simply adopting an ABM strategy is not enough to take down your top target accounts and fulfill the promise of ABM. Planning and executing a winning strategy can feel overwhelming and leave your team with countless questions such as:

  • What accounts should we be targeting?
  • What individuals within those buying units should we be focused on?
  • How should we segment and tier accounts?
  • What channels, creative and messaging will be most effective?

If you’re looking to raise your average deal sizes, align your entire revenue organization at every stage, power up hyper-targeted, cross-channel campaigns, you need MarketingOS, the newest solution from ZoomInfo.

Join our next webinar where ABM experts discuss how MarketingOS provides an unparalleled view of buying signals in the market and an ABM platform that orchestrates the next-best-action across the entire revenue team…ensuring teams go-to-market together.

Your ABM webinar takeaways include how to:

  • Align your marketing, sales, and customer success teams to create a first-class buyer experience.
  • Easily and intuitively build, and orchestrate digital marketing campaigns across many channels
  • Provide marketers with detailed reporting to assess the performance of their campaigns, the audiences in those campaigns and their spend on advertising
  • Map your account’s customer journey (and why it matters).
  • Personalize your outreach and make contact at the perfect time, every time.
Hussam AlMukhtar
Hussam AlMukhtar Senior Director, Demand Generation
ZoomInfo
Mitchell Hanson
Mitchell HansonDirector, Demand Generation
Lauren McHugh
Lauren McHughSenior Product Marketing Manager
ZoomInfo
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