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WEBINAR

Master the Modern Go-To-Market: Tips from Top Executives

Presented With: Guest Speaker Malachi Threadgill, Principal Analyst, Forrester

Tuesday, July 25, 2023   |   12:00 PM EDT

  • Group 10Created with Sketch. 45 Min

Go-to-market (GTM) strategies are the force that drives your business. However, even with the best buyer signals captured for your sales and marketing teams, fragmented tech stacks and unrefined data can overwhelm your GTM motions.
Join us on July 25 at 12 PM EDT for a webinar with GTM experts: Bryan Law (Chief Marketing Officer, ZoomInfo), Kayla Prunier (Sr. Director of New Business Sales), and guest speaker, Malachi Threadgill (Principal Analyst, Forrester).

They will address key concepts for modernizing your GTM motions, including:

  • The evolving nature of successful go-to-market strategies
  • Using account-based marketing (ABM) and intent data to identify and assess promising opportunities
  • Connecting your marketing and sales teams for tighter GTM execution
  • Identifying key performance metrics for measuring GTM success
As Chief Marketing Officer, Bryan oversees ZoomInfo’s marketing organization and will prioritize driving demand and supporting company growth, enhancing ZoomInfo’s brand awareness, and expanding ZoomInfo’s thought leadership. Bryan brings two decades of experience in leadership roles with some of the largest technology companies in the world, including Salesforce, Tableau, Google, and Monitor Deloitte.
Bryan LawCMO, ZoomInfo
Bryan Law
Malachi is a practitioner with nearly 20 years of experience developing and implementing marketing strategies for telecommunications and software-as-a-service organizations.
Malachi ThreadgillPrincipal Analyst, Forrester
Malachi Threadgill
Focused on strategy and execution of new business sales. Leading a team of directors, managers, and individual contributors (~55 team members strong).
Kayla PrunierSenior Director, New Business Sales
Kayla Prunier
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