The 4 Components of a Winning Go-To-Market Framework

Presented With: SalesHacker

Wednesday, March 17, 2021   |   02:00 PM EDT

In 2019, 40% of CMO Council members said that improving GTM processes is a top priority. And economic and social uncertainty mean the hurdles are even higher for business survival heading into 2021.

So what’s the best way for sales and marketing to work together to deliver the right message, to the right stakeholder, at the right time and place?

The experts at ZoomInfo have identified four areas that together create a new framework for a successful go-to-market approach, no matter the business environment.

Learn how to map your goals for loyalty, product expansion, transformation, and new markets ahead of time, for a completely smooth go-to-market motion across your Marketing, Sales, and Account teams.

In this webcast, Mitchell Hanson, Director of Demand Gen at ZoomInfo, Kolby Martineau, Enterprise Sales Manager at ZoomInfo, and Andrew Mewborn, Enterprise Account Manager at Outreach, walked us through the process starting from framework to strategy to execution.


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