The Art and Science of Intent-driven Campaigns​

Presented with: G2

Wednesday, June 22, 2022  |   2:00 PM ET

Capturing your target accounts’ attention is getting increasingly more challenging as buyers are becoming more independent in their research journey. According to G2’s Buyer Behavior Report, most buyers are using relevant content and peer review sites to compare their options without approaching a vendor’s sales team until most of their decision is made. And 54% of buyers need three months or fewer to make a software purchase decision of $20,000+. That’s not a lot of time to create purchase influence!

With a narrow window to uncover buyer interest in time, how can demand teams get in front of the right accounts early in the research journey? And how can you perfect your timing to get in the door before your competition? You need buyer intent, a clear action plan, and a 360° view of your target accounts.

Join Robin Izsak-Tseng, VP of Revenue Marketing at G2, and Ben Salzman, SVP of Special Projects at ZoomInfo, to learn why intent data is a must-have in your go-to-market motion.

In this webinar, you’ll learn:

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Robin Izsak-Tseng
Robin Izsak-TsengVP of Revenue Marketing at G2

Robin Izsak-Tseng is VP of Revenue Marketing at G2, the world’s largest and most trusted software marketplace. As an experienced growth marketing leader, Robin has demonstrated success in a range of B2B SaaS organizations and is highly skilled in demand gen, digital, ABM, content strategy, sales & marketing alignment, and category building. Prior to joining G2, she held senior marketing roles at BetterCloud and Logi Analytics, in addition to serving as a marketing strategy consultant and Marketo user group co-leader. Robin and her family are based in Brooklyn, NY.
Ben Salzman
Ben SalzmanSVP, Special Projects at ZoomInfo

Ben has expertise in helping companies scale go-to-market and a passion for helping SaaS companies develop a modern GTM playbook. He has spent over two decades pushing Silicon Valley’s sales industry forward. He started his career at Siebel, and later drove enterprise sales at Oracle and Google, in San Francisco and Singapore. He spent the previous six years at Dogpatch advising the world’s leading SaaS companies.


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