The Art of Cross-Selling with Confidence

Presented With: Jeb Blount, CEO of SalesGravy

Wednesday, March 10, 2021   |   02:00 PM EDT

“Do you want fries and a coke with that?” — We’ve all had this classic cross-selling experience at McDonald’s.

Not to mention, the alluring temptation of Amazon’s ‘frequently bought together’ section. 

As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling.

Unlike the more straightforward art of selling, cross-selling is a nifty little go-to-market strategy that can sneak up on you seemingly out of nowhere. Done right, it is a stealthy value-add that buyers gravitate toward through pre-established brand trust. Done wrong, this strategy can seriously vex your prospects and customers and negatively impact your brand through perceived irrelevance and what can come across as a plan to “push more product for the sake of pushing more product.”

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Join our upcoming webinar with Jeb Blount as we discuss the signals that indicate it’s time to cross-sell.

You will learn: 


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