The Money-Making ABM Strategy You're Missing

Presented With:
Henry Bruckstein, Founder & CEO, CampaignStars
Hussam AlMukhtar, Sr Director, Strategic Marketing, ZoomInfo

Thursday, December 10, 2020   |   02:00 PM EDT

If you’ve had to pivot your sales or marketing strategies (read: canceled events, delayed campaign launches, reduced ad spend) you can’t afford to pour valuable time and resources into casting a wide net with questionable returns. The road to revenue—bigger deal sizes, higher ROI, and increased customer lifetime value—starts with account-based marketing.

As buyer cycles lengthen and the demand for personalized, empathetic, and frictionless experiences grow, building relationships with your high-value accounts is mission-critical to retention, expansion, and building a healthy pipeline.

Join our next webinar with B2B marketing expert Henry Bruckstein, founder and CEO at Campaign Stars, and Hussam AlMukhtar, Director of Strategic Marketing at ZoomInfo, as they talk about how to successfully operationalize data to feed revenue-generating ABM programs, including:

– How to identify and segment your target audience

– Game-changing ABM marketing tactics

– Quick wins to help you personalize content—with half the effort

– How to overcome the most common ABM challenges

Put ABM into action to fuel your go-to-market strategy—and accelerate your pipeline.

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