Why Integrated, Full-Funnel Intent Data is Critical for Your GTM Success

Presented with: ZoomInfo & G2


Why are more organizations powering their go-to-market strategies with buyer intent data?

According to Ascend2, 97% of B2B marketers believe that third-party intent data will give brands a competitive advantage in the year ahead.

Business leaders know that intent data gives them a leg up on the competition and drives a high volume of qualified opportunities through the pipeline, delivering a higher average deal size of best-fit accounts.

As the intent data landscape evolves, business leaders are adopting more data providers and are growing more sophisticated in using data to fuel go-to-market motions.

Yet, many organizations aren’t sure how to integrate multiple intent data sources to make it simple for their teams to access and action various signals to maximize opportunities and revenue.

Join us on October 19 at 12:00 PM ET, as Bryan Law, CMO, ZoomInfo, and Amanda Malko, CMO, G2 discuss how to eliminate data-coverage gaps and track full-funnel buying behaviors with the power of buyer intent data ecosystems.

During this webinar, you’ll learn:

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