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WEBINAR

Why Integrated, Full-Funnel Intent Data is Critical for Your GTM Success

Presented with: ZoomInfo & G2

On-demand

  • Group 10Created with Sketch. 45 minutes

Why are more organizations powering their go-to-market strategies with buyer intent data?

According to Ascend2, 97% of B2B marketers believe that third-party intent data will give brands a competitive advantage in the year ahead.

Business leaders know that intent data gives them a leg up on the competition and drives a high volume of qualified opportunities through the pipeline, delivering a higher average deal size of best-fit accounts.

As the intent data landscape evolves, business leaders are adopting more data providers and are growing more sophisticated in using data to fuel go-to-market motions.

Yet, many organizations aren’t sure how to integrate multiple intent data sources to make it simple for their teams to access and action various signals to maximize opportunities and revenue.

Join us on October 19 at 12:00 PM ET, as Bryan Law, CMO, ZoomInfo, and Amanda Malko, CMO, G2 discuss how to eliminate data-coverage gaps and track full-funnel buying behaviors with the power of buyer intent data ecosystems.

During this webinar, you’ll learn:

  • What intent data is, and why it is important (more now than ever) and how it’s impacting businesses in this climate.
  • How to access valuable buyer intent signals using different intent data types like G2 and ZoomInfo.
  • How intent data aligns sales and marketing teams throughout the funnel and buying cycle.
  • How to utilize intent to generate high-quality leads and optimize ROI.
Amanda Malko is the CMO of G2. She has nearly two decades of experience leading marketing for B2B SaaS businesses. Before G2, she led the partner program at Mailchimp (acquired by Intuit), helped build the digital marketing agency 360i (acquired by Dentsu), and served as a CMO advisor to several VC-backed SaaS companies.
Amanda Malko, Chief Marketing OfficerG2
Amanda Malko, Chief Marketing Officer
As Chief Marketing Officer, Bryan oversees ZoomInfo’s marketing organization and will prioritize driving demand and supporting company growth, enhancing ZoomInfo’s brand awareness, and expanding ZoomInfo’s thought leadership. Bryan brings two decades of experience in leadership roles with some of the largest technology companies in the world, including Salesforce, Tableau, Google, and Monitor Deloitte.
Bryan Law, Chief Marketing OfficerZoomInfo
Bryan Law, Chief Marketing Officer
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